Did Instagram Kill Blogging?

Tuesday, 10 September 2019

Everyone loves and hates Instagram.

We share articles about how Instagram affects mental health, leading to rises of depression. We complain about people who like to take pretty photos and caption something nice, if not a little superficial. We don't like Instagram, but we use it anyway. It's the #1 social platform now. 

I'm not here to complain. Rather, I'm here to ask a simple question. 

Did Instagram Kill Blogging?

I ask this hyperbole of a question because it's been on my mind for years. 

I haven't posted regularly on this website for years, inconsistent posts perhaps every other month (if at all). I'd blame a hectic University schedule but a part of me knows that's not true. In truth, I felt the blog had become repetitive. All thanks to Instagram. 

Blogging has become a different scene, slowly shifting to short-form visual media that Instagram has captured. Captions are now longer, pictures dynamic and easier to maintain an audience with just a simple follow. By comparison, on a blog, you'd need a Bloglovin, Twitter, email subscription or Instagram to get notified if you aren't checking every day. 

It's exhausting to blog, especially if you're just one person.

We're a society that prefers short-form content, easily digestible on Twitter or Instagram, but that's not necessarily a bad thing. It gets to the point and easy to access. Instagram has connected people in ways I can't even fathom, not the way blogging has. 

That said, I prefer written content, both in terms of my own content and others. Scrolling through blog posts about the mundane lives or tips I can just do a quick check on. I think Instagram has diminished the need for blogs but it hasn't taken away my love for it. 

Photography: Daiki Shino
Location: John Lewis Parking Lot, Exeter

It's true that I don't post as much anymore but I want to start. Blogging on the site won't be my main focus, but it'll still be my little corner of the Internet. I also have a space on Youtube, Twitter, and of course, Instagram.

Great segway, I know. 

What are your thoughts? 
Do you think Instagram has killed the blogging industry?

Post a Comment